A centre of the Stratford District's social life since its construction in 1917, The King’s Theatre has special significance in New Zealand history as an early provincial ‘picture palace’ and the location where 'talkies' technology was first demonstrated in Australasia. The enterprise shown here by company director William Kirkwood, who procured the sound-film technology from overseas, was influential in promoting and socialising this evolution in recreational entertainment with Australasian audiences. Saved and maintained by a trust of community members in the 1990s, and since run by a team of dedicated volunteers, The King's Theatre has outstanding community esteem. Stratford lies within the rohe of Ngāti Ruanui, Ngāruahine and Ngāti Maru, to the east of Taranaki Maunga along the Pātea River’s course from maunga to moana. Previously thickly forested, there is little evidence of permanent Māori settlements in the vicinity of Stratford, although the area was traversed by many tribes along the nearby Whakaahurangi Track. The town was built on land confiscated and ceded from the Ahitahi hapū of Ngāti Ruanui during the Taranaki Wars of the 1860s-1880s. Stratford developed from 1878, and thrived as the agricultural economy grew. By the 1910s the population could support regular screenings of movies, and in 1916 a group of enterprising businessmen formed a company, Stratford Pictures and Amusements Ltd, to build the town’s first purpose-designed movie theatre. Auckland architects Grierson and Aimer, emerging specialists in cinemas, won the commission and designed a theatre that shows relatively early elements of the ‘picture palace’ model that would develop more fully in the 1920s. The two-tier cinema, opened on 31 December 1917, could seat over 700 people, and was dominated by a three-storey façade with dramatic Greek-revival adornment. The exotic decorative scheme carried through to the interior’s ornate plaster mouldings, combining classical influences with patriotic symbolism. The complex included a Marble Bar refreshment room to complete the experience. In January 1925 select invitees gathered at The King’s Theatre to experience the first demonstrations of ‘talkies’, sound-film technology, in Australasia. Company director W.P. Kirkwood had bought the rights to the DeForest Phonofilm system, selected after international research. In November 1929 the theatre auditorium was adapted for regular screenings of sound-films, and business boomed. By 1950 however, the building was showing its age and was temporarily closed for roof repairs. The water-damaged plaster ceiling domes were replaced with a solid ceiling, and some of the plaster decorations removed. Declining audiences due to the advent of television hit hard in the 1960s, however new owners Kerridge-Odeon invested in a major makeover of the interior that removed some of the character features and converted the auditorium into a single level of seating. In 1988 the cinema finally closed after years of declining revenue. However, the success of the 1990 Shakespeare Festival prompted a community trust to purchase the building for reuse as a live theatre venue for Stratford’s resurgent performing arts scene. From 1991 the Stratford District Theatre Trust has worked tirelessly to raise funds to adapt the space for live productions and refurbish and restore the venue. Cinema screenings resumed in 1992 and this much-loved dual-purpose community asset has since provided audiences with a vibrant programme of films, theatre and music. Run by a team of enthusiastic and dedicated volunteers, the theatre displays its history with pride and is complemented by the fundraising bookshop in the old Marble Bar space.
Location
List Entry Information
Overview
Detailed List Entry
Status
Listed
List Entry Status
Historic Place Category 1
Access
Able to Visit
List Number
9865
Date Entered
12th December 2023
Date of Effect
1st January 2024
City/District Council
Stratford District
Region
Taranaki Region
Extent of List Entry
Extent includes the land described as Pt Sec 318 TN of Stratford and Lot 2 DP 3509 (RT TNJ2/1086; TNJ2/1087), Taranaki Land District, and the building known as The King’s Theatre thereon, and the following chattels: one Fumeo 16mm projector, two Zenith X4001H 35mm projectors, two Gaumont-Kalee 35mm projectors, three sets of A. Eastern Ltd and Fisher film rewinding/editing equipment. (Refer to map in Appendix 1 of the List entry report for further information).
Legal description
Pt Sec 318 TN of Stratford and Lot 2 DP 3509 (RT TNJ2/1086; TNJ2/1087), Taranaki Land District
Location Description
The building spans between Broadway (at its front/east) and a service lane (at its rear/west). GPS coordinates (NZTM): E1710665.70m; N5644868.68m
Status
Listed
List Entry Status
Historic Place Category 1
Access
Able to Visit
List Number
9865
Date Entered
12th December 2023
Date of Effect
1st January 2024
City/District Council
Stratford District
Region
Taranaki Region
Extent of List Entry
Extent includes the land described as Pt Sec 318 TN of Stratford and Lot 2 DP 3509 (RT TNJ2/1086; TNJ2/1087), Taranaki Land District, and the building known as The King’s Theatre thereon, and the following chattels: one Fumeo 16mm projector, two Zenith X4001H 35mm projectors, two Gaumont-Kalee 35mm projectors, three sets of A. Eastern Ltd and Fisher film rewinding/editing equipment. (Refer to map in Appendix 1 of the List entry report for further information).
Legal description
Pt Sec 318 TN of Stratford and Lot 2 DP 3509 (RT TNJ2/1086; TNJ2/1087), Taranaki Land District
Location Description
The building spans between Broadway (at its front/east) and a service lane (at its rear/west). GPS coordinates (NZTM): E1710665.70m; N5644868.68m
Cultural Significance
Cultural Significance or Value The King’s Theatre has become a symbol and centre of Stratford’s performing arts culture. The 1990 Shakespeare festival revealed such a flourishing culture of the performing arts that it motivated the formation of the Stratford District Theatre Trust and the saving of the King’s Theatre as a dual-purpose theatre venue. As well as allowing appreciation of the cinematic arts, The King’s Theatre hosts performances of plays, including the annual SGCNZ Otago University & Sheilah Winn Shakespeare competition for secondary school students, dance, and music. The King’s Theatre has provided opportunities for many people to experience the culture of performing arts, fostering the next generations of cast and crew. Social Significance or Value The importance of the King’s Theatre as a nexus for people to socialise and appreciate cinema and live productions is clearly demonstrated by the dedication and enthusiasm of the Stratford District Theatre Trust in saving and revitalising the building. The ongoing patronage of the theatre by user groups, audiences, sponsors and donors, and the team of volunteers who operate and maintain this much-loved municipal asset, shows how much it matters to the community.
Historic Significance
Historical Significance or Value The King’s Theatre is representative of the presence and impact of movies in New Zealanders’ lives throughout the eras of the medium’s evolution. It is notably significant as a leader in introducing ‘talkies’ to Aotearoa and Australasia. It is also representative of the importance of the performing arts in New Zealand’s history, and Stratford’s development as a provincial service centre in the twentieth century.
Physical Significance
Aesthetic Significance or Value The King’s Theatre is a major contributor to the heritage character of Stratford’s main street shopping precinct. The building’s three-storeys and striking Greek Revival façade are an undeniably prominent local landmark. The highly stylised yet idiosyncratic neo-classical façade decoration successfully creates a sense of theatre in the streetscape. The exoticism of the ornamental scheme, carried through the interior décor, creates a ‘palatial’ environment calculated to appeal to audiences’ senses and enhance the experience of escape from everyday reality. Architectural Significance or Value The King’s Theatre is a notable provincial example of a twentieth-century purpose-built cinema. It is an early example of the ‘picture palace’ theatre model that would develop more fully in the 1920s and 30s, here signified by the sophistication of the ornamentation (which draws on the classical conventions of the era) and inclusion of an eatery in the complex. The building is a relatively early example in architects’ Grierson and Aimer’s portfolio of movie theatres, a speciality for which they would earn a national reputation. The success of their design is demonstrated by the building’s endurance and the retention of its function as a performance venue for over 100 years, and the restoration of elements of their original scheme.
Detail Of Assessed Criteria
This place was assessed against the Section 66(3) criteria and found to qualify under the following criteria: a, b, e, f, g. The assessment concludes that this place should be listed as a Category 1 historic place. (a)The extent to which the place reflects important or representative aspects of New Zealand history The booming agricultural economy of the early twentieth century afforded New Zealanders money and time to spend on leisure activities. The construction of this purpose-built ‘picture palace’-style cinema complex, only a few years after regular commercial screenings of movies began in Aotearoa, demonstrates the passion local audiences had for this new recreational option. The building’s construction during World War One is openly referenced in the ‘union jack’ ornamentation - patriotic symbolism reflecting the architect’s wartime service as enlisted soldiers. The King’s Theatre also directly reflects the fluctuating fortunes of the cinema medium, as a major ‘modernisation’ in 1969 attempted to win audiences back from the advent of television, then in 1991 the cinema was restored and adapted with a dual purpose as a live theatre. The building’s connection with Stratford’s Shakespearean culture also demonstrates the development of promotional strategies for New Zealand’s provincial towns to ensure their surviv l in a changing economy. (b) The association of the place with events, persons, or ideas of importance in New Zealand history The King’s Theatre has special significance in New Zealand film history as the place where the new technology of ‘talkies’ was first experienced by Australasian cinema audiences in January 1925. Director of the owning company, William P. Kirkwood of Stratford Pictures and Amusements, researched, selected and then introduced to Australasia the DeForest Phonofilm system of sound-film. Kirkwood’s enterprise, which first demonstrated Phonofilm at the King’s Theatre before wider national and Australian presentations, was influential in promoting and socialising this evolution in recreational entertainment with local audiences. (e) The community association with, or public esteem for the place The King’s Theatre has had, and continues to play, a significant role in the history of Stratford. The vivid recollections of residents from throughout the theatre’s century record the building’s importance as a place to gather and not only see a good film but also catch up on news, eat, and socialise. That the King’s Theatre continues to not only perform this role but also fosters a thriving culture of performing arts is testament to how much it is valued by people. The public campaign to rescue the building in 1991, the significant and regular support from local businesses, and the operation of the venue by a crew of volunteers and a dedicated committee for over 30 years now, establishes the outstanding community esteem of the King’s Theatre. (f) The potential of the place for public education The Stratford District Theatre Trust are proud of the theatre’s history and promote education and appreciation of it through public tours and displays of their film and equipment archive. The film and equipment archive allows new generations to actively learn about the operation and maintenance of historic cinema technology. (g) The technical accomplishment, value, or design of the place Although Stratford’s Broadway heritage buildings are stylistically linked by their masonry inter-war style and classical ancestry, the decorative scheme of the King’s Theatre’s principal façade stands out for its more ‘theatrical’ character in comparison with the surrounding buildings. The architects’ skilled employment of shallow-relief moulded pilasters and pediments forming window architraves is reminiscent of stage sets; and the exuberance of the parapet spirals adds to the sense of drama. These features marry well with the building’s purpose. Summary of Significance or Values A centre of the Stratford District's social life since 1917, The King’s Theatre has special significance in New Zealand history as an early provincial ‘picture palace’ and the place where 'talkies' technology was first demonstrated in Australasia. The enterprise shown here by theatre company director William Kirkwood, who brought the sound-film technology in from overseas, was influential in promoting and socialising this evolution in recreational entertainment with Australasian audiences. Saved and restored by passionate community members, The King's Theatre has social and cultural significance, and outstanding community esteem. The importance of the King’s Theatre as a nexus for people to socialise and experience cinema and live productions is clearly demonstrated by the dedication and enthusiasm of the Stratford District Theatre Trust. The ongoing patronage of the theatre by user groups, audiences, sponsors and donors, and volunteers shows how much it matters to the community.
Construction Professional
Biography
Hugh Cresswell Grierson (1886-1953) and Kenneth Walter Aimer (1891-1959) formed an architectural partnership in 1915. Grierson and Aimer developed a practice in which theatre – notably purpose-built movie theatres – was a speciality that gave them a national reputation in this rapidly growing field. Cinemas designed by the firm (including after Malcolm Draffin had joined in 1921) include Everybody’s Theatre in Auckland (1915) and Everybody’s Theatre in New Plymouth (which would become better known as The Mayfair, built 1916); The King’s Theatre in Stratford (1917); the Capitol Theatre (1922), Rialto (1923), Colosseum/Majestic (1923) and Edendale Theatre (1926), all in Auckland. The firm, who had each served in World War One, were also renowned for their civic monuments, including the Auckland and Wellington Cenotaphs (both 1929) and their major work, the Auckland War Memorial Museum (designed in 1921).
Name
Grierson and Aimer
Type
Architectural Partnership
Name
Rigby Mullan
Type
Architectural Partnership
Name
Johns and Son
Type
Builder
Name
Carrara Ceiling Company
Type
Plasterer
Construction Details
Start Year
1917
Type
Original Construction
Description
Removal of parapet sphere ornament
Start Year
1919
Type
Modification
Description
Alterations to screen and projector room for installation of ‘talkies’ system; construction of sound tower behind screen
Start Year
1929
Type
Modification
Description
Repairs to facade
Start Year
1929
Type
Maintenance/repairs
Description
Repairs to auditorium ceiling /roof leaks result in removal of ceiling domes and neo-classical corbels and replacement with solid plaster ceiling. Plaster scrollwork on auditorium wall panels removed; meander-pattern cornices and art deco corbels installed
Finish Year
1951
Start Year
1950
Type
Maintenance/repairs
Description
Reroofing of building; conversion of two-tiered auditorium seating to a single tier; new cinema seating installed; first floor façade window and door openings to balcony filled in; construction of toilet facilities and snack bar in first-floor mezzanine; foyer staircase balustrades covered up by plain boarding; new entrance doors and removal of original stained glass and ticket booth; alterations to proscenium and screen, and rear lean-to’s
Start Year
1969
Type
Refurbishment/renovation
Description
removal of balcony balustrade and entrance portico signage; replacement of original street frontage and entrances to theatre and former Marble Bar/shop
Period
Unknown
Type
Modification
Description
New cinema screen installed
Start Year
1991
Type
Refurbishment/renovation
Description
Stage, dressing room and orchestra pit reconstructed; new heating system installed; façade repainted
Start Year
1992
Type
Refurbishment/renovation
Description
Theatre foyer refurbished and coverings of ornate balustrades removed; improvements to toilets and dressing rooms; auditorium redecorated
Finish Year
1994
Start Year
1993
Type
Refurbishment/renovation
Description
Foundations strengthened.
Finish Year
2014
Start Year
2012
Type
Structural upgrade
Description
Mezzanine toilet facilities upgraded; retractable cinema screen installed
Finish Year
2022
Start Year
2021
Type
Refurbishment/renovation
Construction Materials
Reinforced masonry, concrete, steel, plaster, glass, timber
The town of Stratford lies at the base of the eastern slopes of Taranaki Maunga, also known to Māori as Pukehaupapa or Pukeonaki. Traditions tell of the mountain’s defeat by Tongariro in a competition to win the beautiful Pīhanga’s heart, and retreat from the central North Island to its present location, carving the Whanganui River in its trail. Taranaki Maunga is of immense cultural and spiritual significance to the iwi of the region. Stratford is located in an area that has a particular association with Ngāti Ruanui, whose ancestor Ruanui’s grandfather Turi landed with his people in the Aotea waka. They settled at the mouth of the Pātea River, which runs through Stratford on its journey south from the maunga. The western half of Stratford town is overlapped by the rohe of Ngāruahine, who share ancestry with those who came on the Aotea and Te Rangiamutu waka. The rohe of Ngāti Maru extends from inland Taranaki across the northern part of the town. Ngāti Maru trace their origins to Maruiwi of the original tangata whenua people, and Maruwharanui, whose ancestors arrived on the Aotea and Tainui waka. Previously thickly forested, there is little evidence of permanent Māori settlements in the vicinity of Stratford, although the area was traversed by many tribes. A few kilometres east of the future town site ran the Taranaki region’s most prominent north-south pathway, used for centuries. This was known as the Whakaahurangi track, named from Ngāti Ruanui chieftainess Ruaputahanga’s mid-sixteenth century journey back to her South Taranaki home as she fled unhappy marriages. She followed an old war-trail south, and camped for the night near modern Stratford, where her party observed that she slept on her back: ‘whaka-ahurangi’ means ‘facing the heavens’. Another tradition relates the name to her looking at the sky when snaring ducks. Today this connection is remembered through the name of Stratford’s Whakaahurangi Marae, established in the 1970s by the Ahitahi hapū of Ngāti Ruanui. In 1842 agents of the New Zealand Company cut a bridle path along the Whakaahurangi track, to connect the fledgling colonial settlements of New Plymouth, Wanganui and Wellington. Major General Trevor Chute’s imperial forces also travelled along this route on their infamous ‘forest march’ in 1866. Tensions between Māori and Europeans had been simmering in the region since the establishment of New Plymouth in 1842 put pressure on Māori to sell their land. Outright war between the Crown and Te Ātiawa erupted in March 1860. Taranaki Māori joined Te Ātiawa in defending Māori land, and fierce fighting occurred around the region, including Chute’s devastating ‘scorched earth’ campaign of retaliation in South Taranaki. In 1863 the Crown enacted the New Zealand Settlements Act, allowing for the confiscation of Māori land without compensation. Three confiscation districts which covered most of Taranaki were created, formalising colonial encroachments despite continued fighting. Stratford would lie within Confiscation District 2, the Ngatiawa district. Although tensions lasted into the 1870s, the colonial government took control of the province, negotiated cession of the Waipuku-Patea Block from the Ahitahi hapū, and in 1874 vested the land around Stratford with the Taranaki Waste Lands Board for distribution. Early Stratford From 1873 improved transport links, and Julius Vogel’s public works and assisted immigration scheme helped attract more settlers. In June 1877, the Taranaki Waste Lands Board ordered the survey of 600 acres of bush for a town at the Mountain Road’s junction with the Pātea River, to service the growing agricultural community. The name ‘Stratford-upon-Patea’ was suggested by Board member William Crompton - a fan of English poets - and many of the streets were named after Shakespearean characters. In October 1878 the first permanent building on Broadway (the main north-south thoroughfare through the town centre) was built. The railway reached Stratford in 1879, and the town’s population grew. Stratford’s first boom was during the 1890s, when ‘the population increased almost six-fold, and new buildings and businesses mushroomed’. Photos from the turn of the twentieth century show a streetscape of predominantly timber Victorian buildings. Stratford’s commercial and public building stock began to transform to masonry in the 1910s, as export commodity prices boomed during the First World War. This overall period of growth for Stratford was due to its steadily increasing population, its rail junction being a hub for the regional economy, technological advances that increased farm productivity, and a program of civic improvements that boosted local confidence. Entertaining the population Public entertainment in Stratford took a leap forward when the first Town Hall – also a performance venue – opened in 1884. A lively culture of performing arts including theatre, music, storytelling and illustrated lectures had developed in colonial New Zealand since the early 1840s. The exhibition of projected moving pictures was added to recreational options after the first public screenings using the ‘kinematograph’ in 1896. Travelling exhibitors regularly toured the country with projectors and screens, setting up in local halls. By 1910 ‘picture shows’ were prominent around the country and had moved from being an item in a programme of otherwise live performance to events in their own right. While theatres and halls were still used for movie screenings, the first purpose-built ‘picture house’ - Wellington’s King’s Theatre (1910) - heralded a new age of cinema-going in Aotearoa. Garnet Saunders is credited with first bringing silent movies to Stratford in 1910, and soon three companies were screening regular picture shows there. Venues included the Town Hall, and particularly His Majesty’s Theatre on Broadway, which made movies the focus of its programme from 1911. However, both buildings had been adapted for the purpose. His Majesty’s Theatre was reportedly built as stables, and when the ‘cinema operating box’ was removed from the Town Hall in May 1914 the restoration of the Dress Circle to its ‘normal appearance’ was celebrated by those who had considered the addition a ‘hideous eyesore’. The King’s Theatre A purpose-built, modern ‘cinema house’ was required, and so on 27 June 1916 a group of businessmen met with that purpose in mind. Stratford Pictures and Amusements Ltd (SPA) was formed, and immediately made arrangements ‘for the erection of an up-to-date picture theatre to be commenced at once’. They purchased and cleared a site on central Broadway. Auckland architects Grierson and Aimer were commissioned to design the new picture house. They had recently completed the ‘Everybody’s Theatre’ (the Mayfair) in New Plymouth, but would become most celebrated for the Auckland War Memorial Museum. Familiar with the special requirements for cinema design, at The King’s Theatre they provided a screened compartment for the orchestra in the front of the pit and sited the projection box in the centre of the theatre seating (rather than the extreme rear), to improve projection quality. Grierson and Aimer called for construction tenders on 16 December 1916, and the main contract was awarded to Auckland firm Johns and Son for £7134. ‘The King’s Theatre’ was decided as the name by April 1917, and the press reported construction milestones as anticipation for the new theatre grew. Despite ‘many unforeseen difficulties, largely due to war conditions [placing] obstacles in the way of the completion of the work’, a New Years’ Eve grand opening was scheduled. Not the least obstacle would have been both the architects’ involvement in active military service, so Mr G.S. Goldsboro supervised the project’s finish. On 31 December 1917 Stratford turned out in force to celebrate the cinema’s opening, with all proceeds donated to the Wounded Soldiers’ Fund. The building’s architectural prominence, ferro-concrete construction and ‘artistic’ furnishings were lauded, while the concealed interior lighting, plaster screen, tip-up raked seating, ventilation and inset radiator heating were considered thoroughly modern. Many of the 720 seats were filled with patrons who enjoyed the inaugural programme of Cactus Nell and Madcap Madge (‘a sparkler, written round the doings of the most unruly minx ever caught by the camera’), and the Stratford Municipal Band’s balcony performance. Musical accompaniment for the silent features required skill and immense agility to provide unrehearsed sound. The orchestra was usually a handful of musicians playing the piano, violin, cello, woodwind and drums. The orchestra leader had music available for all scenarios and often made the music selection just from reading a synopsis of the film’s plot, as time did not allow for a pre-run of each show. Talented percussionists used a large kit (including a pistol that fired blanks) to provide on-the-spot sound effects. In the shopfront adjoining the theatre’s street entrance, the Marble Bar refreshment room opened a week later to cater for cinema patrons and the general public. Marble Bars were a trend that became popular in Aotearoa in the 1910s, serving ‘the latest Americanised refreshments’. Stratford’s featured two service counters and modern conveniences including an underground plant for the manufacture of ice creams, an automatic soda dispenser, water filter, and dishwasher. Grierson & Aimer’s 1917 design places the building as a reasonably modest and early example of a ‘picture palace’ in historian Nerida Campbell’s analysis of New Zealand cinema design. An architectural phase that flourished in the mid-1920s, ‘picture palaces’ feature distinctive architecture and dining/lounge areas to enhance the experience of ‘going out’; creating ‘a complete entertainment environment in which patrons were effectively transported beyond the burdens of everyday life.’ This moved beyond the simple ‘embellished hall for entertainment’ of first-phase (1910-1916) purpose-built movie theatres. The King’s Theatre makes history: sound film In late 1924 The King’s Theatre hosted a milestone in Aotearoa cinema history, being the first place where New Zealanders’ experienced ‘talkies’ (movies with synchronised soundtracks technologically coupled to the film). Chairman of SPA, former mayor William P. Kirkwood, was a future-focused individual who had kept an eye on international developments in cinema-sound technology. After enquiries in England, the United States and Europe, Kirkwood elected to back Dr Lee De Forest’s ‘Phonofilm’ system. De Forest’s method recorded sound vibrations as light waves at the side of the same strip of film as the photographic action, solving the synchronisation issues of earlier gramophone-accompanied techniques. Kirkwood purchased the Australasian rights to Phonofilm in July 1924, and in late December the test equipment arrived in Stratford. On the morning of 30 December 1924 a group witnessed the first trial and marvelled at short films of a xylophone performance and a man speaking about De Forest’s invention. Screenings to larger invited groups were held on 16 and 23 January, and 2 and 16 February 1925, where they enjoyed a performance of a singing dog among other clips. Kirkwood then toured the equipment for demonstrations in Wellington, Dunedin and Australia. Fully public demonstrations were held at The King’s Theatre the following year, in late March 1926. It took some years, however, until The King’s Theatre was ready for regular commercial screenings of ‘talkies’. The movie production industry had to adopt and refine the technology. And the cinema building had to be adapted: its poor acoustic performance had been noted at the first De Forest demonstrations. Walls were padded and thick felted curtains hung to reduce echoes. A new perforated screen was built, with a sound-tower behind; and the operating box was enlarged for the new equipment. The cinema was redecorated to match the new blue and gold drapery, and the façade refurbished to look its best under new floodlighting. And the Western Electric sound system, which arrived in 40 cases, was installed over a week in early November 1929. On 9 November 1929 regular ‘talkies’ kicked off. The impact of ‘talkies’ was demonstrated by a huge jump in the cinema’s annual takings: from £5423 in 1929, to £8281 in 1930. While Wellington’s Paramount Theatre was New Zealand’s first cinema to commercially screen talkies (from March 1929), Ngā Taonga Sound & Vision has acknowledged Stratford’s King’s Theatre as the location of the first operation of the technology in Australasia, four years earlier. Decades of entertainment By the 1950s, apart from a month’s closure during the 1918 influenza pandemic, the cinema had operated continuously, including during World War Two when it was an important conduit for news. Events such as 1927’s Paramount Week competition, the donation of tickets to the unemployed during the 1930s Depression, and the filming and screening of local Stratford events in a Kings Cinema Review segment on Saturday nights ‘made people feel like the cinema was theirs.’ Unfortunately, the building was showing signs of age. Water damage caused small chunks of plaster from the decorative ceiling to fall on some patrons, and the Stratford Borough Council closed the building for repairs during 1950-1951. Much of the ornate Carrara plasterwork was removed from the auditorium during these works, including the replacement of the two ceiling domes with a solid plaster ceiling. The 1950s also saw a change of ownership. Stratford had two cinemas by this time. The Plaza had been built in 1934 by Stratford Theatres Ltd, a company directed by notable Wellington theatre owner William Kemball. Stratford Theatres Ltd also took over The King’s Theatre lease in 1934, and staff were shared between the two cinemas. In 1943 Kemball sold his theatre chain to cinema mogul Robert Kerridge, hence Kerridge first became associated with The King’s. Kerridge formed Kerridge-Odeon in 1948, by which time he controlled 70 percent of Aotearoa’s cinema industry, owning 130 movie theatres plus companies controlling film distribution, equipment and confectionary retail. By 1960 SPA’s finances were suffering. The King’s Theatre was sold to Kerridge’s Fullers Theatre Corporation in 1961 and Stratford Pictures and Amusements was wound up. Changing times for cinemas 1953 was one of the peak years for New Zealand cinemas, with 589 movie theatres serving a population of 2 million. However, the rise of television in the 1960s drastically affected cinema attendance. The average person went to the movies 19.3 times a year in 1950, but only 4.6 times a year by 1970, the year after state broadcasting had commenced. The Plaza closed down in 1967, and the King’s Theatre, by this time a run-down B-movie theatre colloquially known as ‘the Bughouse’, may have also temporarily closed down around this time. Nevertheless, Kerridge-Odeon fought the tides with a major ‘modernisation’ of the King’s Theatre in the late 1960s. Architects Rigby Mullan converted the two tiers of seating to a single ‘stadium-style’ sloping floor with 320 seats – halving the number of staff needed. The solid marble entrance staircase was covered with carpeting, and the ‘union jack’ balustrading was enclosed in plain board panelling (apparently to preserve the modesty of mini-skirt wearers). Other changes alluded to by the mayor in his official reopening speech on 7 November 1969, included reroofing, and alterations to the entrance, proscenium and screen, and mezzanine/toilet facilities. The renovated cinema was rebranded ‘The Regent’. Business continued, albeit more quietly than in its heyday, until the mid-1980s. From 1974-1986 it was managed with flair by Gwelfa Burgess (1925-2019), recognised as one of the longest serving ushers in New Zealand cinemas, who worked in to her 80s. The sense of community Gwelfa and her team created throughout this period of stability was boosted by the theatre’s popular resident cat, Precious Kerridge. By 1986, however, attendances had fallen again and the Regent had been running at a loss for some time. The cinema was finally forced to close in January 1988, and the projection equipment was moved to Whakatane. A new era: the rescue of The King’s Theatre Two years later, Stratford’s Shakespearean connection would prove a lifesaver for the building. The town had long shown pride in its relationship to William Shakespeare’s birthplace and works through its active relationships with other Stratfords of the World, and its regular Shakespeare performances and competitions. May 1990’s successful Shakespeare Festival sparked motivation for the town to have a theatre once again to serve its resurgent performing arts community, led by the Stratford Shakespeare Society and Stratford Theatre Group. The Stratford District Theatre Trust formed in 1991 to purchase the neglected cinema and convert it into a multi-purpose venue. A four-stage restoration plan was devised. Fundraising events, sponsorships and grants from many individuals and businesses, including rates assistance from Stratford District Council, achieved the Stage 1 aim of opening the theatre for its first live performance (Worzel Gummidge) in November 1991. The following January, the projectors were retrieved from Whakatane and movie screenings recommenced. Stage 2 afforded the extension of the stage and orchestra pit for live performances, and improved dressing rooms. Public response was overwhelmingly positive. In its first full year of use, 20,000 patrons came through the doors: twice the population of the Stratford district. Corporate sponsorship and grants in 1992 from Petrocorp, the TSB Community Trust, Taranaki Electricity Trust and NZ Lotteries Commission allowed for Stage 3’s facilities upgrades. Dame Malvina Major and the Ars Nova Choir praised the now world-class acoustic properties of the auditorium after their November performance. The next few years saw further improvements including restoration of the decorative ‘union jack’ balustrades, installation of a new sound system, upgrade of cinema equipment, and refurbishment of foyers, mezzanine, and auditorium. 2000 saw a further name change to honour the Taranaki Electricity Trust’s corporate sponsorship. The cinema now screens a mix of mainstream and arthouse films, and hosts live events, including distinguished performers Sir Dave Dobbyn and Sir Ian McKellen. It was a principal venue in 2023’s revived Shakespeare Festival. The King’s also provides education about film history through film club patronage and tours of its own Film and Equipment Archive, which includes news reels and historical footage of local events, and examples of early camera/projection technology. Locals with an interest are welcomed to learn hands-on about the operation and maintenance of this historic equipment. The building and equipment require regular maintenance and upgrades. Funding is innovatively sourced by the Stratford District Theatre Trust committee, including the successful fundraising book shop, The King’s Emporium, opened in the 2010s in the former Marble Bar. The theatre’s snack bar, with lollies bagged by volunteers in the evenings, contributes revenue. Like many of Aotearoa’s masonry buildings from the time period, the building has been found to be potentially earthquake prone. Evolving structural strengthening requirements remain a challenge. Currently (2023), the only paid staff member is a part-timer who organises the film programming. All other roles are filled by a cast of around 30 volunteers on behalf of the community, and a ‘Roll of Honours’ board of numerous donors and sponsors in the foyer demonstrates how the community has responded in kind. Former staff stay in touch, and a ‘grand reunion’ in 1993 gathered around fifty former employees, including an orchestra member from the silent-movie era. Connections continue to be made through patronage by local theatre, music and dance groups, and district schools as it is the Taranaki venue for the annual SGCNZ University of Otago Sheilah Winn Shakespeare Festival. A documentary on the theatre, filmed in July 2023 noted: ‘Talking to people we realise just how big a part of people’s lives [the King’s Theatre] has played over the years’. Over 100 submitters to the New Zealand Heritage List/Rārangi Kōrero proposal provided further evidence of how cherished the theatre is. Common sentiments were their pride in a rare and special historic theatre, fond memories as audience, staff or cast/crew members, and appreciation of the palpable atmosphere that decades of positive experiences have imbued in the building.
Setting The King’s Theatre stands prominently on the western side of Stratford’s main street, Broadway (State Highway 3). Located amidst the one or two-storey buildings of the main street shopping area, the King’s Theatre’s imposing three storeys are surpassed in height only by the Glockenspiel Clock Tower southeast down the block. Single-storey commercial buildings adjoin the north and south facades of the King’s Theatre; both were constructed after the theatre and are anchored to its walls. Along with the Municipal Building further south (built 1916), The King’s Theatre (1917) was influential in historically setting the architectural tone for Stratford’s future commercial streetscape of mostly inter-war, classically-influenced masonry buildings. While the eastern side of the Broadway shopping zone retains an almost unbroken stretch of pre-war and inter-war heritage buildings, The King’s Theatre is now one of the few remaining heritage buildings along the western side of the block. Exterior Focus is firmly on the building’s eastern (Broadway) façade with its striking Greek Revival features. It is likely that Hugh Grierson led the design work. Each of the three interior levels are discernible in the decorative arrangement, which is enhanced by a contrasting gold, red and black paint scheme on a warm beige background. The lower third comprises the street frontage. The theatre entrance is set back from the street in the southernmost bay of the ground level, allowing advertisement of films in poster displays on the sidewalls. Two sets of timber-framed glass doors (installed 1969) span the full width of the entrance bay, with panes of leadlighting above. The northernmost two-thirds of the ground level comprises The King’s Emporium fundraising secondhand bookshop. The shop’s street frontage has been completely rebuilt with aluminium joinery. This remodelling also removed the original ticket office that used to sit between the theatre and Marble Bar doors. A pedestrian canopy extends the full width of the footpath but is no longer supported by the original four verandah posts (these had Ionic capitals to echo the interior scheme. Two of them were removed to Pioneer Village for a time. The Trust plans to restore them.) The canopy no longer functions as a balcony for the level above and has lost its original ornate ‘union jack’ metal balustrading and the leadlight ‘Pictures’ signage that previously emblazoned a small pediment over the theatre entrance bay. The theatre signage is now painted on plain sheet boarding along the canopy street edge, and on a tripod sign protruding above it to promote the King’s Theatre as the ‘Birthplace of the Talkies in New Zealand’. The first floor is distinguished on the façade by three identical feature window architraves (surrounds), each formed in shallow relief from pilasters (flat columns fixed to the wall) supporting a horizontal entablature with two roundels (decorative disc medallions), and a triangular pediment above. Each pediment is decorated by a central wreath, and is topped by three acroteria (ornamental sculptures), the outer ones turned in profile to increase the illusion of three-dimensionality. The central door opening which previously accessed the balcony has been entirely filled in (in 1969), and the original multi-paned windows in the flanking architraves have also been mostly filled in, with just some small louvered openings now hinting at the location of the toilet facilities inside. Above these architraves, a raised plaque is inscribed with ‘CINEMA – THE KING’S – THEATRE’, the central words in a larger font size. The top level of the façade decoration is a cornice (ornamental moulding, with classical frieze) below a low parapet that projects above the roof edge. Eight tablets (triglyphs) are spaced along the cornice frieze, each with a decorative plaque featuring palmettes above a fluted pilaster. The metopes (spaces between the triglyphs) are plain, and the two at the outer edges of the span are covered by large oval plaques that overlap the metopes between the outer pairs of triglyphs. Fixing holes are visible in these plaques, an echo of the wrought iron light brackets that used to project from them. Blocks decorated with small suspended drop-like ornaments (guttae) sit beneath the soffit (undersurface) of the cornice. The parapet rises to a shallow central peak that was, for a short time between 1917-1919, topped by a decorative globe, and then later a filigree metal finial. The outer corners of the parapet are distinguished by what Salmond Architects describe as ‘the most idiosyncratic element… of a highly stylised composition’: organic spiral reliefs that echo the Ionic volutes (scrolls) seen elsewhere in the interior. Salmond considers that the prominence of these ‘seem to act as a foil to the formality of the building as a whole’. Exterior walls are rendered brick in concrete framing, with timber roof trusses supporting a single gabled, corrugated steel roof. The building’s box form steps down from the street front, and the front of the roof gable is half-hipped to sit below the façade’s parapet. The eastern half of the building is the higher part (with 14-metre-high sidewalls), containing the façade, foyer, refreshment and reception areas, and the western half’s 11-metre-high walls contain the auditorium and stage. A shallow lean-to addition shelters the stage door at the rear of the building, with low utility shed attached beside the loading ramp. The western façade is clad in corrugated steel. A ramp affixed to the northern boundary wall overhangs the neighbouring carpark below and provides fire egress from the auditorium to the rear of the theatre. Interior In the entrance foyer, a ramped floor slopes gently upwards towards a reception counter, past the honours board of trustees, sponsors and donors, and a 1930s Gaumont-Kalee 35mm projector on display. Previous entrances to the Marble Bar, ticket booth and entrance to the original stalls have been closed off; now a door behind the counter leads through to the back of house area of the theatre. A marble staircase with ‘union jack’ balustrade supporting a polished timber banister turns 180 degrees to lead up to a mezzanine floor. The open space above the staircase is supported by Ionic columns. Decorative cornice detailing and the column capitals are picked out in a regal paint scheme throughout the space, and backlit windows behind the counter echo the union jack balustrade theme with their diagonally crossed mullions. A bust of William Shakespeare is on display. The first-floor mezzanine contains the ticket counter and snack bar (‘The Nook’) flanked by Ladies and Gents toilets. A seating area to the north of the stairwell is surrounded by a display of historic film equipment, and another display of memorabilia is next to the Nook counter. Gwelfa Burgess’s special contribution to the King’s Theatre is commemorated with a tribute board on the north wall. Stairs at each end of the gallery lead up into the auditorium at what was the former dress circle-level. The auditorium is entered halfway up the slope of 320 seats. The first impression is of the large volume of the space, with the high ceiling soaring above. The ceiling betrays the previous two-tiered flooring arrangement, with the stepped roof-height demarcated by a curve down to the lower section. Ceiling panels are largely plain but remnants of the 1917 ventilation system (squares of lattice in reed-and-ribbon frames) remain around where the original domes were. Decorative plasterwork (perhaps from 1951) remains in the form of cornices featuring Greek meander pattern picked out in gold on black, below fluted panels and gold art deco-style corbels. These, along with the blue acoustic wall curtains, red seating, and chandelier lighting, add greatly to the richness of the room. The rows of tip-up seats are arranged in three vertical sections, with two stepped aisles separating a central block of ten seats from four seats near each wall. Seats date from 1969 and feature embossed rosettes on the row end-panels. Low timber panelling partitions divide the seating horizontally into three blocks. Front rows can be removed to accommodate different stage/orchestra arrangements. The cinema operation area is at the top of the auditorium. Steps lead up through a transitional/storage space into the projection room, which houses four projectors for various formats (a 16mm Fumeo projector, two Zenith X4001H 35mm projectors with ventilation ducting, and the current digital projector.) An adjacent storage room houses reels of film in metal canisters, and benches hold sets of tools for maintenance of the film stock (crank handles for rewinding and cutting/splicing equipment for assembling reels of trailers). The creation of this area from what was previously the upper dress circle is evident from the segments of the auditorium’s decorative plasterwork (and previous colour schemes) that remain visible on the exterior walls, and lattice ceiling vents now cut into by the partitions. The movie screen retracts up and the behind-screen cinema sound system can be winched aside, and house and stage-lighting system employed to turn the auditorium into live performance mode. Meander-pattern decorative cornices extend above the wings of the stage, and the stage extends all the way to the rear (west) wall of the building. In the crossover space behind the performance stage, the proscenium of the original cinema screen can be seen against the back wall. Centrally placed above this extend a pair of plasterwork wings flanking a face. The ‘backstage’ area of the King’s Theatre is beneath the stage/auditorium, at the level of the original stalls. Accessed via stairs at the rear stage left, the lower level contains dressing rooms, Green Room, toilet facilities and costume/set storage areas. The warren of rooms leads through to a staff room immediately behind the reception counter in the theatre lobby. The relationship between the theatre and the adjacent King’s Emporium book shop is evident from the Ionic columns supporting the shop’s ceiling beams. Moulded cornices enhance the décor. Beneath the shop, a basement, including the foundation columns, is accessible from the shop’s rear storage rooms. This was where the freezer equipment for making the Marble Bar’s ice creams was housed. The foundations were strengthened in the early 2010s.
Completion Date
9th September 2023
Report Written By
Blyss Wagstaff
Information Sources
Brittenden, 2008
Wayne Brittenden, Celluloid Circus: The Heyday of the NZ Picture Theatre, Auckland, 2008
Salmond Architects, 1998
Salmond Architects, A Plan for the preservation of Fletcher Challenge Energy Kings Theatre, Stratford [Conservation Plan], Auckland, 1998
Stratford Evening Post
‘The King’s’, Stratford Evening Post, 29 December 1917, p.5
Report Written By
A fully referenced copy of the Listing report is available upon request from the Central Regional Office. Disclaimer Please note that entry on the New Zealand Heritage List/Rārangi Kōrero identifies only the heritage values of the property concerned, and should not be construed as advice on the state of the property, or as a comment of its soundness or safety, including in regard to earthquake risk, safety in the event of fire, or insanitary conditions. Archaeological sites are protected by the Heritage New Zealand Pouhere Taonga Act 2014, regardless of whether they are entered on the New Zealand Heritage List/Rārangi Kōrero or not. Archaeological sites include ‘places associated with pre-1900 human activity, where there may be evidence relating to the history of New Zealand’. This List entry report should not be read as a statement on whether or not the archaeological provisions of the Act apply to the property (s) concerned. Please contact your local Heritage New Zealand office for archaeological advice.
Current Usages
Uses: Civic Facilities
Specific Usage: Cinema/movie theatre
Uses: Civic Facilities
Specific Usage: Hall, Concert
Uses: Civic Facilities
Specific Usage: Stage
Uses: Trade
Specific Usage: Shop
Former Usages
General Usage:: Trade
Specific Usage: Milk Bar