The town of Stratford lies at the base of the eastern slopes of Taranaki Maunga, also known to Māori as Pukehaupapa or Pukeonaki. Traditions tell of the mountain’s defeat by Tongariro in a competition to win the beautiful Pihanga’s heart, and retreat from the central North Island to its present location, carving the Whanganui River in its trail. Taranaki Maunga is of immense cultural and spiritual significance to the iwi of the region.
Stratford is located within an area that has a particular association with Ngāti Ruanui, whose ancestor Ruanui’s grandfather Turi landed with his people in the Aōtea waka. They settled at the mouth of the Pātea River, which runs through Stratford on its journey south from the slopes of Taranaki Maunga. The western half of Stratford town is also overlapped by the rohe of Ngāruahine, who share ancestry with those who came on the Aōtea and Te Rangiamutu waka. The rohe of Ngāti Maru extends from inland Taranaki across the northern part of the town; Ngāti Maru trace their origins to Maruiwi of the original tangata whenua people, and Maruwharanui, whose ancestors arrived on the Aotea and Tainui waka.
Previously thickly forested, there is little evidence of permanent Māori settlements in the vicinity of Stratford, although the area was traversed by many tribes. A few kilometres east of the future town site ran the Taranaki region’s most prominent north-south pathway, used for centuries as people travelled between Kairoa Pā near Lepperton and Ketemarae near Normanby. This was known as the Whakaahurangi track, named from Ngāti Ruanui chieftainess Ruaputahanga’s mid-sixteenth century journey back to her South Taranaki home as she fled unhappy marriages. She followed an old war-trail south, and camped for the night near modern Stratford, where her party observed that she slept on her back: ‘whaka-ahurangi’ means ‘facing the heavens’. Another tradition relates the name to her looking at the sky when snaring ducks. Today this connection is remembered through the name of Stratford’s Whakaahurangi Marae, established in the 1970s by the Ahitahi hapū of Ngāti Ruanui.
In 1842 agents of the New Zealand Company cut a bridle path along the Whakaahurangi track, to make travel between the fledgling colonial settlements of New Plymouth, Wanganui and Wellington easier. In early 1866, the incursion of imperial forces under the command of Major General Trevor Chute also travelled along this route on their infamous ‘forest march’. Tensions between Māori and Europeans had been simmering in the region since the establishment of New Plymouth in 1842 put pressure on Māori to sell their land. Outright war between the Crown and Te Ātiawa erupted in March 1860. Taranaki Māori joined Te Ātiawa in defending Māori land, and fierce fighting occurred around the region, including Chute’s devastating ‘scorched earth’ campaign of retaliation in South Taranaki.
In 1863 the Crown enacted the New Zealand Settlements Act 1863, allowing for the confiscation of Māori land without compensation. This, along with a further proclamation by the Governor in 1865, created three confiscation districts which covered most of Taranaki, formalising colonial encroachments that were already occurring, despite continued fighting. The future site of Stratford lay within Confiscation District 2, the Ngatiawa district. Although tensions lasted into the 1870s, the colonial government took control of the province, negotiated purchase of the Waipuku-Patea Block from the Ahitahi hapū, and in 1874 vested the land around Stratford in the Taranaki Waste Lands Board.
Early Stratford
In 1873 construction of a railway line began from New Plymouth, and the Mountain Road (State Highway 3) was developed inland of the mountain from 1874. These promised transport links greatly improved the prospects of the province and attracted more settlers, aided by Julius Vogel’s public works and assisted immigration scheme. In June 1877, the Taranaki Waste Lands Board ordered the survey of 300 acres for a town at the Mountain Road’s junction with the Patea River. The settlement’s name, Stratford-upon-Patea, was suggested by Board member William Crompton - a fan of English poets - and many of the streets were named after Shakespearean characters, including Fenton Street.
On 31 August 1878 the first auction of Stratford town sections was held. Although only a fraction of the 455 sections initially sold, William Dawson Webster bought Section 331, the largest section, for the highest price: £180. This was prime real estate, on the south-west corner of the Broadway (Mountain Road)/Fenton Street intersection.
The railway reached Stratford in 1879, and, fuelled by the growth of the dairy industry on surrounding farmland, the town’s population grew steadily. Fenton Street developed through a mix of residential, business, recreational and educational use. Section 331 initially passed fairly quickly through the hands of various property speculators. It was probably William Loftus Tocker who constructed a dwelling on the property sometime around 1887. Tocker, who counted architect, valuer, land speculator, and local politician as professions, was first elected to the Town Board in 1888 and later served as its Chair and as a County Councillor. In August 1891 he subdivided five allotments from the eastern boundary of Section 331, followed by a sixth - the future site of Egmont Chambers - in March 1892. James Aitken bought three of the lots for a rumoured high price of £500, owning them for three years before the National Bank of New Zealand purchased them and built its premises on the corner part.
Egmont Chambers
It was 25 years before Subdivision 6, the lot west of the National Bank building, changed hands again. By this time dairy farming was established ‘as the heart of Taranaki prosperity’ and Stratford was well-developed as a farming service centre, with the usual supporting commercial infrastructure, including legal services. Solicitors Elliot Stanley Rutherfurd, Sinclair Macalister and Alfred Coleman purchased the section in 1919. The lot was cleared of its large trees and surveyed for their new office building, to be known as ‘Egmont Chambers’.
Although Rutherfurd, Macalister and Coleman had practiced together since at least 1915, working from offices elsewhere on Fenton Street, the new building coincided with the partnership they were forming with Samuel Spence, to take effect once the offices were ready. Business confidence was high; at the same time the firm also opened a branch in Hāwera, staffed by Alfred Coleman’s brother Arthur. As well as legal services, they advertised loans and accountancy. All of the men were well-connected in Stratford’s business and social circles.
Architect John David Healy (1868-1934) received the design commission. Healy, born in New Plymouth but resident in Stratford during his career, had trained as a builder before qualifying as an architect. He advertised his services from at least 1902, soon regularly calling for tenders for the construction of new buildings, as well as repairs, alterations and additions. Over the next 32 years he published at least 173 tender notices for jobs around Taranaki, illustrating the scale of his success. He was the architect to the Stratford Hospital Board and the Stratford Racing Club, building much of that infrastructure, as well as a Stratford borough councillor and founder of the Stratford A&P Association. His architectural range was diverse, from over 45 houses, to churches, hospitals, grandstands, shops, offices, garages, and dairy factories around Taranaki. He had a particular impact on Stratford’s built landscape, designing many houses and prominent commercial and public buildings, including a swathe of business premises on Broadway, and the Stratford Municipal Buildings. His influence at the western end of Fenton Street was also clear: he designed Egmont Chambers’ near-neighbour Otago Chambers, built for lawyers Halliwell & Thomson in 1914, and alterations and additions to the Newton King vehicle and machinery centre buildings in between the two law offices.
Healy called for tenders for the erection of two-storey offices for Messrs Rutherfurd, Macalister and Coleman, in reinforced concrete, in December 1919. Mr W. Simmons won the construction contract for around £5000. By 4 September, the new premises were open for business.
The whole of the building was not required by the law firm so a portion was promoted as being available for lease for offices ‘for which there is even now a fair demand in Stratford.’ Inaugural tenants were property and stock agent F.H. Barnitt, and William Power, who was a public accountant, auditor, insurance agent and company secretary. The combined contacts of the building’s occupants, plus its spacious and well-appointed Board room, meant that it was well-used as a meeting space for many company, society and club meetings over the years. In 1928 it also became the office of the Stratford Loan and Deposit Company, possibly when William Power moved to other premises. Madame Marie of the Hollywood School of Dressmaking offered classes from the building in 1933, a rare departure from the usual law and commerce focus.
Egmont Chambers made the news for a different reason in 1942, when it was reported that:
‘An unwelcome client who arrived neither by appointment nor for consultation entered the offices of solicitors [Rutherfurd and Macalister] at Stratford yesterday and did damages to the premises before being ejected. The visitor was a cow half-blind and bellicose from being driven along Fenton Street [to the Newton King saleyards]…suddenly she dived into the legal office. After astounding the staff, the animal charged along a passage, disregarding professional etiquette as well as the obstacles in her way, and entered the washroom. Here the visitor knocked a hand-basin from its fitting on the wall, causing a large piece to drop off. Apparently disliking the legal atmosphere, she took the drastic method of obtaining fresh air by putting her head through a window frame... Whether she was satisfied with this legal advice she may have been seeking, or whether she thought the interview was too expensive, she was more tractable after departing.’
Legal services remained the primary occupants of Egmont Chambers for nearly 100 years. The partnerships of the law firm continued to evolve, tracing its lineage to the founding partnership through Elliot Rutherfurd, the longest-serving member of the original firm. The 1979 iteration, Buchanan, Butler & Hudson, made rare alterations to part of the building, creating a larger reception area on the ground floor with suspended ceilings and a new reception desk. Aluminium window joinery may have been installed at this time.
In 2016 its use as law and accountancy offices finally came to an end, when Till Henderson Lawyers shifted to the building next door. Egmont Chambers then started a new chapter when it was purchased by Stuart Greenhill and Jo Stallard, who had a vision for restoring and repurposing a heritage building as a multifunctional space combining a café, art gallery, gin distillery, residential apartment and art studio/writing dens. After an extensive search throughout the North Island, they found Egmont Chambers, by then in need of repair. Between 2017-2018 the building was structurally strengthened and remodelled including replacing the windows with double-glazing, installation of a kitchen downstairs, removal of the 1979 suspended ceilings and paring the interiors back to celebrate the bones of the building. Architect Jono Murdoch designed a loft-style apartment upstairs, made easier by couple’s well-visioned creative brief.
Since opening the Fenton Street Art Collective in October 2018, Egmont Chambers has been celebrated not only for its fine café, artwork and boutique gin, but also for the revival of the building’s fortunes and the flow-on effects this has had for the town. The renovations won the Housing-Alterations and Additions section award at the NZIA Western Architecture awards in 2019.